Mark my words, ALL of the publications are gonna lead with something about a storm coming. Mark. My. Words.
Here’s the press release
DIMARZIO TO RELEASE STEVE VAI GRAVITY STORMâ„¢ PICKUPS
Staten Island, N.Y., July 22, 2012 â€“ DiMarzio, Inc. announced it will release two new Gravity Stormâ„¢ humbucking pickups for electric guitars in mid-August. The Gravity Stormâ„¢ Neck and Bridge Model pickups were designed for Steve Vai. The pickups are named after a song on his new CD, Steve Vai: The Story of Light, that will be released on August 14, 2012 by Vaiâ€™s Favored Nations label.
The Gravity Stormâ„¢ is the next step inÂ Steve Vaiâ€™s pickup evolution. Vai used to speak of pickup sounds in terms ofÂ specific frequency responses, but now he describes them in terms ofÂ flavors and textures. TheÂ flavor of The Gravity Stormâ„¢ Neck Model (DP252) is sweet and warm, but the texture hasÂ an edge to it. The combination of fat neckÂ position tone with harmonics gives the Gravity Stormâ„¢ Neck Model an unusual throaty quality that sounds like a cross between a humbuckerÂ and aÂ single-coil.
SteveÂ described the sound he wanted from his new Gravity Stormâ„¢ Bridge Model (DP253) pickup as â€œaÂ thundering cloud of ice creamâ€. It is very much a plug and play pickup â€“ it does not requireÂ a lot of tweaking to get a great sound. Because the highs are very fat, it isÂ possible to increase treble response on oneâ€™s amp without losing tone andÂ sustain on the high frets.
DiMarzioâ€™s new Gravity Stormâ„¢ Neck and Bridge Model pickups are made in the U.S.A. and will be available August 14, 2012 from www.guitarcenter.com and www.musiciansfriend.com. They will go on sale from all DiMarzio dealers on September 14, 2012. Suggested List Price for each pickup is $115. For more information about Gravity Stormâ„¢ pickups, visit the DiMarzio website at www.dimarzio.com.
GRAVITY STORMâ„¢ NECK AND BRIDGE MODEL PICKUPS
Gravity Stormâ„¢ Neck Model DP252 List Price $115 USD
Wiring: 4-conductorâ€¨Magnet: Ceramic
DC resistance: 12.56Kohms
Gravity Stormâ„¢ Bridge Model DP253 List Price $115 USD
DC resistance: 15.19Kohms